According to latest reports the Zero Carbon Hub and Energy Saving Trust is calling for a new marketing plan to promote zero carbon homes. The plan also addresses concerns that they appear experimental and unappealing to homeowners. The report also makes a number of proposals to ensure carbon homes are not marginalised as ‘green’. The report also suggests changes to how language is used to communicate low and zero carbon homes.
Neil Jefferson, Chief executive of the Zero Carbon Hub, said “It is vital that we create a positive public perception of new high performing homes of the future.
“This is a huge challenge that requires industry leadership and resource to achieve. A bad marketing plan or one created in haste may turn-off home-buyers and delay the urgency of these initiatives”.
Source: Building.co.uk.
